Free first conversation
The range, the territory, and whether an agency is the right route at all.
Negotiating the sale of goods for a principal brings the Commercial Agents Regulations with it: notice, commission dates, commission after the end, and compensation. And a right that disappears if you wait a year.
We represent a supplier to buyers and bring about sales. We do not buy, hold or resell, and the buyer's contract is with the principal.
Representing a supplier of textiles, clothing, footwear or leather goods to buyers in an agreed territory.
See the programFinding the buyers a range actually suits and getting it in front of the person who decides.
See the programSamples, specifications, order transmission and chasing what happens after the order is placed.
See the programPutting the territory, commission, notice and any restraint clause in writing before representation begins.
See the programTerms go in writing before representation starts, a range is shown only to buyers it genuinely suits, orders are transmitted and then confirmed rather than assumed, and nobody is promised a volume that depends on other people.
The range, the territory, and whether an agency is the right route at all.
Territory, products, commission, notice and any restraint clause.
Shown to the buyers it suits, at the price point it belongs to.
Orders transmitted, confirmations chased, delays reported early.
Commission-based, on terms signed before representation begins. No retainer disguised as a commission, and no commission on business we had nothing to do with.
Representation in a defined area.
For a supplier new to the UK trade.
Said plainly, because it protects you too.
Every engagement is quoted after a free consultation. No subscription.
Waaberi Star Ltd is a private limited company incorporated in England and Wales on 17 February 2016 with company number 10010352, registered on Coventry Road in Birmingham. Its single registered activity is agency in the sale of textiles, clothing, fur, footwear and leather goods. Ahmed Ali Ahmed has been its director since incorporation.
The first thing worth being clear about is what an agent is not. We do not buy goods, we do not hold stock, and we are not the seller: the contract a buyer makes is with the principal, and every remedy under it runs against the principal rather than against us. That is not a disclaimer, it is the structure of the trade, and it has a consequence people rarely connect to it. Because this agency negotiates the sale of goods rather than services, it falls within the Commercial Agents Regulations, which confer rights on the agent that a contract cannot remove: a signed written statement of terms on request, minimum notice rising to three months, fixed dates by which commission falls due, commission on orders mainly attributable to the agent even after the end, and compensation on termination. Suppliers and agents both do better knowing this at the start than discovering it in a dispute.
A self-employed intermediary with continuing authority to negotiate the sale or purchase of goods on behalf of a principal. Two words in that do the work. Continuing excludes the one-off introduction. Goods excludes services entirely, which is why an agent selling software licences or insurance may fall outside the Regulations while an agent selling footwear falls squarely inside them. Textiles, clothing, footwear and leather goods are goods, so an agency in this trade is almost always covered, whatever the contract says about it.
Which one applies, and how much it is worth. Compensation is the default: it applies unless the agency contract expressly provides for an indemnity. An indemnity is limited to one year's remuneration, averaged over the preceding five years. Compensation carries no such limit in the Regulations, and in English law it is valued as the price a hypothetical purchaser would have paid for the agency at the moment it ended, following the House of Lords decision in Lonsdale. Which of the two is better depends entirely on the agency, and it is decided when the contract is drafted rather than when it ends.
Waiting. The entitlement to an indemnity or compensation is lost if the agent does not notify the principal, within one year of termination, that they intend to pursue it. The notification is not a claim and does not require a lawyer's letter to exist — but it does have to happen. Agents routinely spend the first months after a termination hoping the relationship can be repaired, then take advice at fourteen months and discover the right has gone. If an agency of yours has ended, that date matters more than anything else on this page.
Not below the statutory minimum. The Regulations set one month in the first year, two months in the second and three months in the third and subsequent years, and a term shortening those periods is ineffective to the agent's detriment. Longer notice can be agreed. The same non-derogation principle covers the dates by which commission falls due, which is no later than the last day of the month following the quarter in which it became payable, and the right of either party to a signed written statement of the agency terms on request.
Only within limits, and only if it is in writing. A restraint of trade clause is valid to the extent that it relates to the geographical area, the group of customers and the kind of goods covered by the agency, and it cannot bind for more than two years after termination however it is drafted. A five-year restraint is not a five-year restraint; the part beyond two years is simply ineffective. It is worth reading any clause of this kind against those three limits before assuming it stops you working.
No, and the line is kept deliberately clear. What is on this page is the framework an agency in goods operates inside, stated because both principals and agents enter these relationships without being told it exists. How it applies to a particular contract, a particular termination or a particular claim is legal advice, and that requires a qualified lawyer. If you are at the point of valuing a claim or responding to one, instruct one — and note the one-year notification date before you do anything else.
A free first conversation, with no obligation. We will say honestly which buyers a range suits before anyone spends a season finding out.